Strategy consulting to help companies build a more imaginative future.
Hello, I’m Jonathan.
I help brands who want to build a more imaginative world. Now, I run Office of Applied Imagination, an innovation studio for the new cultural playgrounds. I believe our obsession for optimizing towards function, cost reduction and the chase of dozens short-lived hypes have made us forgot how to imagine the next great stories. I’m here to fix that.
Some recent work includes:
Led brand strategy for LAMINA1, an infrastructure-layer startup for the Metaverse, founded by the legendary Neal Stephenson (and bunch of brilliant people from Magic Leap, Unity, Electronic Arts and the Bitcoin Foundation).
Helped Ralph Lauren embrace gaming, designing new kind of experience bringing storytelling and gameplay celebrating the rich heritage and iconic status of the brand (launching soon).
Redefined how to approach League of Legends franchise strategy at Riot Games to bring them back on the growth trajectory they had been on for a decade.
Led brand strategy to reposition MODERNA for its next phase as a consumer brand (in the middle of a global pandemic).
Select Clients I worked with.
Riot Games, Ralph Lauren, Activision Blizzard, Lamina1, Yuga Labs, Burberry, Chainzoku, Twitch, Virgil Abloh Securities, Coinbase, Truth initiatives, OKC Thunder, Peloton, Google, London Lions, Vacation Inc (Poolsuite), Bridge Money, Sanas AI, Red Magic (Gaming smartphone).
What I do the most
Business & Brand Strategy (Vision/mission, positioning, architecture)
Insight & trends (cultural report, category audit, consumer insights)
Innovation & Product strategy (roadmap, white space opportunities, etc)
DREAM CLIENTS
I’m interested by many projects regardless of industries but there are some areas and specific brands that are of particular interest to me. If by any chance, you’re starting a company or are heading up a brand from the list of industries below, please reach out, I want to help:
Future of mobility (Cake Rides, Boom Supersonic, NIU, Polestar…)
Sport/Esport organizations (Astralis Group, Angel City FC, Olympique Lyonnais - my hometown)
Gaming (Epic Games, Bandai/Namco, Supercell)
Travel & Outdoors (Quark Expeditions, Norona, Airstream)
Luxury Artisan/craft brands (Shoes Like Pottery, Cutipol)
Games Workshop, Penguin Random House, Pixar, Kana (or other manga/comics publisher)